Sell-It-Yourself Brand Goes National

January 17, 2002

ForSaleByOwner.com Strikes Marketing Deal With 38 Magazines


Inman News Features

ForSaleByOwner.com<, a real estate services Web site that allows people to buy and sell real estate without paying a commission, today announced it has completed a deal with 38 real estate magazines in the United States.

Company officials said the agreement will create a nationally branded network in the fragmented for-sale-by-owner market.

Under the terms of the deal, the magazine publishers will upload property listings to ForSaleByOwner.com and adopt the ForSaleByOwner.com logo as a masthead.

"A comprehensive nationally branded Web site and network of magazines will be an attractive proposition for advertisers," said ForSaleByOwner.com COO Colby N. Sambrotto.

The deal will give ForSaleByOwner.com local offices in Chicago, North Carolina, Florida, Texas, Virginia, Colorado, Connecticut, New Orleans, Michigan, Utah and other markets, according to the company.

Copyright: Inman News Service


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro is the nation's leading provider of closing and title software, consistently pushing the technological envelope to pioneer the most powerful and comprehensive closing and title automation software on the market. SoftPro's Award-Winning Software combines cutting-edge technology with outstanding support to make your business more productive, efficient and boost your revenue. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.