Fidelity National Real Estate Solutions Delivers Web Tools to Brokers and Agents
November 5, 2004
JACKSONVILLE, Fla., /PRNewswire-FirstCall/ -- Fidelity National Financial, Inc. (NYSE: FNF - News), a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries, reported today that its Real Estate Solutions Division has implemented a fully integrated suite of Web-based tools developed for agents and brokers, and now being utilized by thousands of agents through a leading national real estate services firm. The suite is comprised of Fidelity's BrokerOffice(TM) and AgentOffice® systems, enabling agents and brokers to easily establish and maintain an online presence to take advantage of Internet-based leads and business opportunities.
BrokerOffice Suite provides agents with user-friendly online tools to develop and manage their Web sites. Once their Web sites have been established, this system captures critical contact information from site visitors, allowing users to automatically follow up on leads. To track their online marketing progress, agents can use an Online Customer Relationship Management System feature. With this Suite, agents are also able to create informative Consumer Marketing Analysis reports.
Long & Foster, one of the largest and most respected real estate services firms in the nation, private-labeled BrokerOffice Suite as Procura AWS(TM). The company launched Procura AWS with its more than 12,000 real estate agents earlier this year. Currently, 900 agents have deployed the system and feedback from many of them indicates they are realizing both productivity and profitability benefits.
"My Procura AWS Web site saves me time because it provides potential clients with automatic access to listings. I have also found that buyers using the Web to search for listings are very motivated and ready to buy," said Gary Sandstrom, Long & Foster Realtor. "I have signed up eight buyers, and now have three ratified contracts, two that have already gone to settlement. I am currently working on four other buyers that came through my Web site, and I have already started showing them homes," said Sandstrom.
"My buyers love the ability to search accurate, up-to-date listings on my Procura AWS Web site whenever it's convenient for them," said Terri Franks, Long & Foster Realtor. "It allows them to stay well-informed about their options and they enjoy being actively involved in finding their new home," added Franks. "I enjoy being able to design my own Web site to maximize my productivity with the many choices Procura has to offer," said Franks.
"BrokerOffice and AgentOffice are designed to automate and simplify the process of selling real estate," said Kathi King, Senior Vice President, Fidelity National Real Estate Solutions. "The proven results experienced by Long & Foster agents truly reflect our vision for these cutting-edge productivity tools," said King.
Source: Fidelity National Financial, Inc.