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Simplifile Names Director of Channel Sales

April 12, 2011

Simplifile, a provider of electronic recording services, announced the appointment of Mark Ladd as Simplifile director of channel sales. Ladd will be responsible for developing and maintaining strategic Simplifile partnerships and county relationships.

Ladd comes to Simplifile with nearly a decade of experience in e-recording and creating national technology standards for the mortgage and property records industries. Prior to joining Simplifile, Ladd acted as a consultant for the Property Records Industry Association (PRIA) on the PRIA Technology Committee and the PRIA Land Fraud Committee. As part of his role with PRIA, Ladd also worked as the vice-chair of the Residential Governance Committee for the Mortgage Industry Standards Maintenance Organization (MISMO).

For 11 years, Ladd also served as register of deeds for Racine County, Wis. During his tenure as register of deeds, Ladd rolled out Racine County’s Electronic Recording System and recorded the first fully electronic real estate document in Wisconsin.

“Simplifile is very fortunate to have Mark Ladd develop Simplifile’s strategic partnerships and to create and maintain relationships with e-recording counties nationwide,” said Paul Clifford, president of Simplifile. “His background as a Register of Deeds, his involvement in the national standard setting process, and his experience in implementing e-recording will greatly benefit Simplifile and our customers.”



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