Consulting Firm Launches Digital Marketing and Public Relations Division
July 26, 2011
New York City-based Mandrien Consulting Group, a leading digital marketing and public relations firm serving clients in the legal, real estate, title insurance, and mortgage arenas, has launched a full-service digital marketing division, announced Matthew Montgomery, director of strategic services at Mandrien Consulting Group.
“A year ago title agencies and other sectors were experimenting with social media marketing. The buying really started about a year ago,” Montgomery said. “Understanding the full impact that world class web design has on their image and the impact of social media marketing, national title agencies are diving in.”
Mandrien Consulting Group will offer clients a full range of digital marketing products including website design, email newsletter marketing, Search Engine Optimization (SEO), blogging, You Tube production, content production, and more, all in a strategic and cost-effective manner.
Alexander Crompton, director of corporate communications for Mandrien Consulting Group, formerly of the French Ministry of Education will be the driving force behind this new Mandrien initiative overseeing a team of experts providing Mandrien clients an array of web-based services including:
Search Engine Optimization – the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. SEO Maintenance – Maintaining SEO for client websites by consistently providing updated strategic planning, fresh content and linking strategies from external sites, including blogs and social media sites.
Website Design – Creating world class branded Wordpress websites or converting existing websites.
Video Production and Strategy – The production of You Tube and development of video planning as a component of clients' overall digital strategy for utilization on websites, blogs and email signatures.
Blogs – Developing external blogs using platforms such as Blogger or Wordpress to maximize SEO potential for client websites using inbound links and automatic feeds.
Social Media – Integrating social media strategies through platforms such as Facebook, Twitter, LinkedIn and YouTube to increase SEO results by driving inbound traffic and links for websites. E-Marketing – Creating content and distributing HTML e-mail newsletters and bulletins on a regular basis for clients.
“All businesses evolve on a daily basis. However, web design, social media marketing and public relations through these channels has gone parabolic,” said Rusty Solomon, CEO Mandrien Consulting Group. “Title agency marketing is exponentially increasing through web design and social media marketing. If you are not embracing the new rules of public relations and marketing, you are not selling,” said Solomon. “It is a mandatory component of modern day business paradigm shift.”