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SoftPro is the nation's leading provider of Real Estate Closing and Title Insurance software

North American Title Insurance Company is a seasoned title insurance underwriter that has been helping customers achieve the American dream of homeownership for more than 50 years. In the past several years, we have become known as the “underwriter next door,� because our associates are always easy to reach and our processes are, at all times, quick and straightforward. Our agency application process is fast and transparent for qualified agents. NATIC offers a one-hour underwriting response guarantee that is unparallelled in our industry. In addition, we value our agents based on their title industry knowledge and experience, not just on profits alone.

Second Airing of Lifetime’s Feature on Title Insurance and the Home Closing Process Airs June 1

May 29, 2012

The second airing of a TV segment produced by the "Designing Spaces" television series on Lifetime to explain to homebuyers the closing process and the importance of purchasing an owner’s title insurance policy will air at 7:30 a.m. Friday, June 1.

You can click here to view the segment, which is titled "Protecting Your Best Investment.”

Since the show is expected to reach over a million potential and current homebuyers, it represents one of the biggest chances we’ve had to make our case to the general public. With continued marketing, we can reach millions more.

We will provide members a link to download the video so you can use it to market the industry. ALTA encourages members to share the link to the segment with your customers to help educate them on the importance of title insurance. One suggestion is to play it in your office or to encourage your real estate clients to play it in their office. Another suggestion is to include a link to the segment in your email. Here’s an example:

  • Lifetime Television did a great job of explaining the closing process. Click here to watch the video.
Please let us know how you think the video can be used to promote our great industry. Email your suggestions to Jeremy Yohe, ALTA’s director of communications. We also want your feedback on the segment, so send your comments as well.

We encourage you to post comments about the segment to ALTA’s Facebook page. And if you decide to comment via Twitter, use the hashtag #lifetitle.

Click here to read more about the segment.

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American Land Title Association
1800 M Street, NW, Suite 300S
Washington, D.C. 20036-5828
P. 202.296.3671 F. 202.223.5843
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