Booming Truck Sales Help GM Recoup Market Share on Housing: Cars

In the waning days of 2012, car dealer Gordon Stewart’s Chevrolet showrooms were jammed with tire-kickers he hadn’t seen in a while: truck buyers. At his dealership in Garden City, Michigan, he sold 44 Silverado pickups in two days, five times his typical sales volume.

“It’s been fantastic,” said Stewart, who also did brisk truck business in his two Chevy dealerships in Florida and his Augusta, Georgia, store. “Trucks have been a sleeping part of our business that’s been almost dead the last couple years. Now all of a sudden, it’s catching fire.”