North American Title Launches New Website Featuring New Functionality
February 11, 2014
North American Title Co. has transitioned its Internet presence to a new website to take advantage of technology that has changed over the past several years. According to the company, the new platform offers a streamlined experience for its customer segments that include home buyers and sellers, residential and commercial real estate professionals, builders, lenders and attorneys.
“The decision was made three years ago at the highest levels of the company to transition to the Kentico Content Management System (CMS) platform,” said Otto Suarez, national marketing director for North American Title. “This flexible platform supports all current and future website requirements, including integration with social media, online marketing, intranet and CRM.
The new customer-centric website is able to be viewed on mobile devices, its content is easily updated, and it better reflects the company’s brand standards. It includes such items as calculators for Good Faith Estimates and mortgage loans, a comprehensive real estate dictionary, and title insurance information and escrow closing tips.
“Kentico is an off-the-shelf CMS solution with a fully integrated set of marketing tools, including web analytics, campaign management, email marketing, contact management, segmentation and more,” added Suarez. “It truly allows us to build for the future, empowering us as marketers and developers to create a website without limits.”
In addition, each NAT region integrated with the main site has content customized to that specific region, as well as contact information for the local NAT offices. “The main NAT.com website was live for our appearance as an exhibitor at the Realtors Conference & Expo in November,” said Suarez. “However, our 12 regions have robust websites in their own rights, and we have just completed their development.”