Michigan-based Title Company Unveils Simplified Title Commitment
July 22, 2014
Grand Rapids, Mich.-based Sun Title announced it has created a title insurance commitment from the perspective of the customer instead of the title company.
In a release, the company said it created the EZ-Read Title Commitment after its owners recognized a critical client need for an easy-to-understand title document to assist homeowners, commercial property owners, real estate agents and lenders as they navigate the real estate transaction process.
“Our clients and their customers finally have a document that they can read and understand without the need to be a real estate title expert,” said Lawrence Duthler, Sun Title president and co-owner. “We believe this will save everyone time and energy from the very beginning of the transaction. Real estate transactions are moving at light-speed and any delays can mean trouble.”
Designed to be easily understood by property owners, who are likely not experts in real estate transactions, the EZ-Read Title Commitment features content to help all of the parties in a transaction:
- Clear explanation of the purpose of the title commitment and its various parts
- Each item required for the transaction is explained in easily understood terms, with detailed directions on how to satisfy the requirement
- Each requirement for the transaction is ranked on a scale of severity so the parties know how to prioritize what needs to get done
- Requirements have simple headings that highlight the issue
“The EZ-Read Title Commitment is an industry first,” said Ed Hansen, broker at Keller Williams Realty–North. “Finally, there is a concise title commitment that all agents and their clients can follow and understand. This is a game changer.”
Thomas Cronkright, Sun Title CEO and co-owner, said the EZ-Read Title Commitment is another example of his company’s pursuit of better solutions for their clients and partners. In 2008, Sun Title launched a fleet of mobile closing units equipped with technology and supplies to conduct remote closings. The company also recently unveiled a mobile app to provide real estate partners a variety of tools, including seller net sheets, a GFE calculator and title rate calculator.