First American Announces Successful Rollout of Exclusive RE/MAX Marketing Partnership
March 2, 2004
Comprehensive Title Services and New Revenue Opportunities Well Received By RE/MAX Broker/Owners
SAN DIEGO, /PRNewswire-FirstCall/ -- At the 2004 RE/MAX International Conference in San Diego, The First American Corporation (NYSE: FAF) revealed that its landmark title services partnership with real estate franchising leader RE/MAX International, Inc., is generating positive results for both First American and RE/MAX broker/owners. Since the August 2003 launch of the partnership that established First American as the exclusive RE/MAX authorized supplier for title services, numerous RE/MAX brokerages have formed, or are negotiating the formation of, joint venture agreements with First American title operations.
"Now six months into our partnership with RE/MAX, we are pleased to report that new relationships are developing and that many of our existing customer relationships are being strengthened by this agreement," said Stephen C. Roney, president and chief executive officer of First American Residential Group, Inc. "In addition to the various affiliated business arrangements being established between First American and RE/MAX broker/owners, First American is using its cutting-edge technology to deliver the products and services that bring true efficiency and new profit opportunities to real estate operations, and RE/MAX network members are responding."
New revenue generation and workflow improvements top the list of advantages that RE/MAX brokerages have found in working with First American under the national program. Structured title solutions and joint venture opportunities are helping generate new business -- the success of these solutions is largely due to the rapid delivery of services and volume processing that First American can offer through its automated settlement service channels. RE/MAX brokers and agents using First American's FASTWeb and AgentFirst platforms have access to industry-leading property data, document management, transaction management and online ordering tools, all of which are integrated with First American's state-of-the-art FAST Transaction System, a nationwide, browser-based settlement services platform that automates and centralizes title and escrow processing.
First American regularly promotes its offerings to the more than 87,000 sales associates and 4,700 offices that comprise the RE/MAX sales network.
"Considering the wide range of Realtor® focused services that First American now offers, we feel that we are well prepared to be a great partner and resource for RE/MAX brokers and owners at any stage of their franchise development," said Parker S. Kennedy, president and chief executive officer of The First American Corporation. "We are pleased to have this opportunity to offer our services to such a dynamic organization."
Source: The First American Corporation