Pursuits

Commercial Property Gets Shakeup From Millennials Who Shun Stuff

  • Experience-based retail will fare better, MetLife says
  • E-commerce poses a threat to brick-and-mortar retail

People walk through The Shops at Columbus Circle mall in New York.

Photographer: Victor J. Blue/Bloomberg
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Landlords of retail properties should counter the threat from electronic commerce by turning to dining and entertainment to attract a younger generation of customers, according to MetLife Inc.’s asset manager.

Millennials have a higher “experience-to-stuff” ratio for their disposable income than members of the baby boomer and Gen X groups had when they were 24 to 35 years old, MetLife Investment Management said Thursday in a reportBloomberg Terminal. Those spending patterns have helped drive superior results in recent years at the more dynamic shopping locations, according to MIM.