Selling a $5 Million, Seven-Story Basket Is No Picnic
Its size, location, and fundamental basket-ness make it tough to sell, even at a steep discount.
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"You might see it three or four miles off before you come around the bend, and then you say, 'That is a basket. That is unquestionably a basket,'" said Tom Rochon.
It is a basket, or rather, a seven-story office building shaped like one—a massive facsimile of the signature picnic basket made by the company once headquartered there. Some 40 miles outside Columbus, Ohio, the basket building, as it's locally known, is one of the area's grandest attractions, inviting quirky selfie-seekers, architecture nerds, and, of course, basket enthusiasts.