Featured Resources
See the New Brand
Rich in history and tradition, ALTA originally introduced an eagle into its logo in 1939. Now with an updated color palette, the new branding helps position ALTA as a modern, forward-thinking association.
The ALTA Rebrand Explained
Established in 1907, ALTA’s brand has long been a sign of confidence for consumers who purchase real estate. Rich in history and tradition, ALTA originally introduced an eagle into its logo in 1949.
Thaddeus' Journey to ALTA ONE
ALTA's eagle-eyed mascot, Thaddeus, flew across the country from ALTA HQ in Washington, D.C., to ALTA ONE 2023 in Colorado Springs, Colo. Secret Agent Thaddeus accepted the mission to take stock of the title insurance industry.