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March 14, 2002

FirstAm Buys Virtual Office Technology, Plans Transaction Management Platform

Inman News Features

The First American Corp. (NYSE: FAF) announced it has acquired Prudential California Realty?s WebTop virtual real estate office technology.

The WebTop technology aims to help real estate brokers streamline and manage their business using the Internet. The software includes built-in client relationship management and Web site management software, automated listing alerts, an interactive online calendar and an integrated MLS.

First American plans to combine WebTop with its other real estate transaction technologies,, TheVendorManager and FastWeb, to produce a real estate transaction management platform.

"The acquisition of the WebTop technology is an integral part of our strategy to drive efficiency and profitability in the real estate marketplace. We now have all the pieces we need to provide brokers and their agents with a truly definitive platform," said First American President Parker S. Kennedy.

Copyright: Inman News Service

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North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.