You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches – LTI Seminar August 19

August 17, 2009

Are you interested in generating new business through the use of social media?  Are you "Tweeting" or do you have a company Facebook page?  It seems like every company is using or, is considering the use of social media in order to generate new sales.  The biggest question still looming for businesses is - How do you measure the return on your recently implemented social media strategy?  Join ALTA/LTI for this telephone seminar about social media and data collection.  Learn about:

  • Old rules, new rulers - how to apply what you already know to the new world of metrics;
  • Lessons learned from failures and successes - the challenge of collection and the importance of consistency in coding and definitions;
  • Establishing standards across channels from Flickr and YouTube to Facebook;
  • Newly created benchmarks that anyone can use;
  • Putting the data to work and continuously improving your programs;
  • Integrating social media with traditional media measurement programs.

Click here for more information and to sign up!


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.