First American Rebrands Data Division

December 17, 2020

First American Financial Corp. rebranded its data division as the First American Data & Analytics Division, which has brought together analytic solutions for title automation, fraud risk management, compliance and valuation, with its property information and ownership data.

“The new brand reflects the significant investments we’ve made to further solidify our industry leadership in data and technology, providing an expanded offering of solutions under the trusted First American brand,” said Dennis J. Gilmore, chief executive officer at First American Financial. “Combining our unmatched data assets and solution suite with the most experienced team of experts, the division is uniquely suited to support the needs of established, industry-leading companies and innovative PropTech businesses, as the real estate industry further embraces digital transformation.”

First American Data & Analytics’ solutions have received over 20 patents for title automation, loan risk assessment, online platforms, optical character recognition and data extraction. Using proprietary document data extraction technology, First American collects, extracts and curates property-related data, such as mortgages, deeds, assignments and liens.

The division currently maintains a dataset of more than seven billion recorded documents. It adds more than five million new document images and more than 20 billion data elements each month to the dataset. Clients utilize First American solutions through a variety of intuitive and flexible platforms, APIs and integrations with technology providers.

“Our mission is to provide our customers with the most flexible access to unique real estate information through our innovative solutions and award-winning service,” said Robert Karraa, president of First American Data & Analytics.


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