Fidelity National Title Launches Chinese, Korean, Spanish and Vietnamese Websites
March 7, 2007
SAN FRANCISCO, -- Fidelity National Title Insurance Company, an underwriter for Fidelity National Financial, Inc. (NYSE: FNF) has launched four websites in traditional Chinese, Korean, Spanish and Vietnamese dedicated to providing consumers in these segments with instant, accessible information on real estate, escrow and title insurance to help better prepare them for buying a home.
These websites can be found at http://chinese.fntic.com , http://korean.fntic.com , http://spanish.fntic.com , and http://vietnamese.fntic.com .
"We are excited to announce the launch of Fidelity National Title's in-language websites for Chinese, Korean, Latino and Vietnamese consumers," said Pablo Wong, Senior Vice President of Market Development for FNF. "More homebuyers and sellers are minorities and immigrants, and coupled with the increase of Internet use among these communities, we are proud to meet the increasing demand for in-language information on the home-buying process and the real estate industry online."
While an increasing number of homebuyers today are minorities, Asian-American and Latino home-ownership rates lag behind the 75.8 percent home-ownership rate of Whites (non-Hispanics) according to the 2005 U.S. Census Bureau statistics. In 2005, Asian-Americans' home-ownership rate was 60.1 percent and Latinos' home-ownership rate was 49.5 percent respectively.
The multi-language websites are a part of FNF's Multicultural Marketing Division's initiatives to help increase home-ownership in Latino, Asian-American and African-American populations. There are an increasing number of languages other than English spoken in U.S. homes. According to the 2004 U.S. Census Bureau, primary language speakers of Spanish in the U.S. are estimated at 30.5 million and Asian/Pacific Islander language at 7.6 million.
The 2005 American Community Survey found that after Spanish, Chinese is the most widely spoken non-English language at 2.3 million speakers. Vietnamese is spoken by more than 1 million speakers. The 2000 U.S. Census places Korean as the eighth most spoken non-English language at about 894,000 speakers.
The websites provide information on understanding the real estate, escrow and title insurance industries and includes background on common, but often hard-to-understand terms and definitions for the industries. Visitors can also find sections dedicated to home buyers and sellers.
"FNT's in-language websites are an excellent resource for the many Asian-Americans and Latinos who prefer receiving information in their native languages. Navigating through the home-buying process and the real estate industry can be difficult. The websites are a prime example of providing better and more resources for the multicultural communities we serve," said Betty Wong, President of the Chinese Real Estate Association of America.
"Tools such as this go a long way in helping to create understanding about the home-buying process for underserved consumers," said Felix DeHerrera, Chairman of the National Association of Hispanic Real Estate Professionals (NAHREP). "We applaud FNT's commitment to initiatives such as this."
Source: Fidelity National Financial, Inc.
Contact ALTA at 202-296-3671 or [email protected].