Stewart Launches Refined Brand
October 8, 2015
Stewart launched a refined brand to support the company’s strategic growth plans and efforts to communicate its focus on operating in the true spirit of partnership.
“At Stewart, we believe lasting relationships drive long-term success. And to that end, we never stop working to build relationships with our customers,” said Matt Morris, CEO, Stewart. “Our refined brand focuses on simplifying the way we communicate about Stewart and the way we do business, and sets the stage to support us through our next phase of growth.”
The refresh aligns its services under two key brands, Stewart and Stewart Title.
All core title business lines will now be branded under Stewart Title. Services aligned under the Stewart Title brand include residential, commercial and international through Stewart Title direct-issuing offices, as well as Stewart Title Agency Services™ supporting the organization’s network of Stewart Trusted Providers™.
As Stewart continues to diversify its offerings in the financial services space, the Stewart brand will be able to support this growth. Business units aligned under Stewart include Stewart Lender Services, Stewart Insurance and Risk Management (previously known as Stewart Specialty Insurance Services) and corporate headquarters.
“Our refreshed, new look mirrors where we are taking our company and the services we provide to customers by aligning our core service offerings under the same brand umbrellas,” said John Arcidiacono, chief marketing officer for Stewart. “Our new brand is clean and concise, so our customers can easily understand who we are and how we can help them through the partnerships we build. This is reflected in our new tagline ‘Real partners. Real possibilities.’, and is our brand promise – central to how Stewart approaches business.”
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