First American Enhances ClarityFirst Platform for Commercial Transactions
May 6, 2021
First American Title Insurance Company unveiled new enhancements to ClarityFirst, a digital closing solution for commercial real estate transactions.
“The success of ClarityFirst represents another example of First American’s continuing leadership of the digital transformation of the real estate transaction process,” said Dennis Gilmore, chief executive officer at First American Financial Corp. “ClarityFirst is part of our strategy to leverage our industry-leading property and title plant data and deep knowledge of the transaction process to deliver a superior customer experience, and the strong response to this first-of-its-kind platform confirms our approach resonates with customers.”
Launched in 2020, ClarityFirst has facilitated more than 36,000 commercial deals. With its latest release, ClarityFirst simplifies the transactional process by supporting portfolio transactions, those that include multiple sites and geographic locations, providing a holistic look into First American Title clients’ multisite projects. This allows key stakeholders to navigate individual sites and view included properties in an interactive map or dashboard, making it easier to view an entire portfolio from a single page.
ClarityFirst’s all-new Milestones feature provides customers with the ability to track deal progress and receive real-time notifications, delivering complete transparency throughout the transaction lifecycle. The platform also provides access to transaction details and documents, property research and secure wire instruction verification.
“Commercial real estate transactions are inherently complex, with multiple stakeholders, varying asset classes and customs that differ from state to state—and sometimes site to site,” said Sally French Tyler, executive vice president of First American Title Insurance Co. and president of the company’s National Commercial Services Division. “With dynamic features tailored specifically to our clients’ evolving needs, we’re pioneering a 21st century solution in an industry that has been predominantly paper-based for more than 130 years.”
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