Punctual Abstract Launches New Brand
November 15, 2022
Punctual Abstract announced a new brand identity to reflect the company’s focus on innovation and technology.
“The new brand is designed to highlight the evolution of Punctual Abstract over the past nearly 30 years from a regional abstracting company to a technologically-advanced national title evidence and land data research firm providing custom solutions for the real estate, utilities, and renewable energy sectors,” said Ted Woloszyk, CEO of Punctual Abstract.
The new brand portrays a contemporary high-tech spin on the firm’s established “compass” mark. It is a pictorial expression of Punctual Abtract’s journey from an analog firm that began in 1993 with in-person searches written by hand and delivered in person, to what the firm has become—a land data research firm supported by an information technology team that develops property histories delivered through title closing platform integrations and custom tech solutions.
As a part of the rebrand, the firm’s tagline was updated to say “Title Production Through Technology.”
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