SoftPro Names Chief Product Officer
October 1, 2024
SoftPro has promoted Tara Asquith to chief product officer.
In her new role, Asquith will oversee SoftPro’s existing and developing products with a continued focus on the company’s core value of “innovate to be efficient” while ensuring customers are at the center of the product development cycle. Her many years of experience in title agency technology have prepared her for managing the long-term growth and maturity of SoftPro’s product offerings.
“We are excited to have Tara in her new role as SoftPro’s chief product officer,” said Joyce Weiland, president of SoftPro. “Tara’s 25-plus years of industry experience and contributions in her previous role make her uniquely qualified to lead in strategic planning for new as well as existing products. SoftPro is extremely fortunate to have Tara in this new role as we meet the demands of a never-changing title industry.”
Prior to joining SoftPro in 2020 as senior vice president of product, Asquith spent 20 years with Fidelity National Financial (FNF). She continues to serve as senior vice president of product managing products within the FNF Family of Companies. Asquith began her career with a full-service title agency operation in the northeast where she held positions in all aspects of title insurance.
“I am honored to step into the role of chief product officer at SoftPro,” Asquith shared. “I look forward to driving innovation and delivering exceptional software solutions that will transform the title insurance industry. Together with our talented team, we will continue to push the boundaries of what’s possible for our clients.”
Contact ALTA at 202-296-3671 or [email protected].