Who Won This Year’s Title Webbies?
October 22, 2024
ALTA announced the winners of the 2024 Title Webbies, an awards program recognizing member companies that have launched the best industry consumer-facing website, social media marketing campaign or other online presence within the past year.
The award winners were Blair Cato Pickren Casterline LLC, Continental Title and podcast “Dishin’ Dirt With Gary Pickren.” Nominees were judged on mobile friendliness, user experience, social media integration, image/video use and content quality.
A real estate law firm with six offices in South Carolina, Blair Cato Pickren Casterline won a Title Webbie for its new consumer-facing website. The website prominently showcases the firm’s four principal attorneys smiling in business casual attire, making the attorneys look friendly and relatable and helping put potential clients at ease during what can be a stressful situation. The website provides a wealth of information, including legal tips, a blog, a podcast and videos. Additionally, the website is offered in English and Spanish to accommodate a diverse clientele.
“We are truly honored to be recognized with a Title Webbie for our website design,” said ALTA Past President Cynthia Blair, Blair Cato Pickren Casterline COO, owner and real estate attorney. “At Blair Cato, we’ve always strived to create a digital experience that reflects our dedication to innovation and service for our clients. This award is a testament to the hard work of our team, and it inspires us to continue raising the bar in the real estate law industry.”
With multiple offices across Kansas and Missouri, Continental Title Co. won a Title Webbie for its fresh video blog, which covers topics relevant to both REALTORS and consumers. The videos often are only 30-45 seconds long with quick hits on possible red flags when listing a property, how to thrive in any market and ways to save money on a mortgage.
“Receiving the ALTA Title Webbie is a tremendous honor for all of us,” said Continental Title President Elizabeth Daniel NTP, MTP, KTP. “It reflects our team's unwavering dedication to everything we do. We’re thrilled our video blog has been so well-received by our customers and industry colleagues because it’s a shining example of how we leverage technology to deliver valuable information and resources to those who need it. We all know that real estate transactions can be complex, but it’s up to professionals like us to simplify them for our customers. That's why we're committed to educating our clients and partners through our video blog. Providing clear and concise information helps ensure smooth and stress-free experiences.”
Finally, podcast “Dishin’ Dirt with Gary Pickren” won a Title Webbie billing itself as “South Carolina’s only podcast dedicated to the real estate agent craft.” Publishing several new 30-minute podcasts a month since its launch in September 2020, Pickren offers witty local perspective on industry topics such as the recent National Association of REALTORS settlement, real estate-related fraud seller disclosure and much more.
“Winning the Title Webbie for ‘Dishin' Dirt’ is incredibly rewarding,” said Gary Pickren, real estate attorney at Blair Cato Pickren Casterline. “We launched the podcast to provide real estate professionals with valuable insights, and receiving this recognition shows that our content is resonating with our audience. We are proud to contribute to the industry conversation, and this award motivates us to keep delivering timely and engaging content.”
“Effective digital communication plays a crucial role in educating consumers and ensuring transparency in real estate transactions,” said ALTA CEO Diane Tomb. “The 2024 Title Webbie winners have demonstrated exceptional creativity in leveraging diverse digital tools—whether through websites, social media, video blogs or podcasts—to engage, inform and empower consumers. Their innovative approaches showcase how our industry can use modern communication strategies to reach and resonate with audiences in new and impactful ways.”
Contact ALTA at 202-296-3671 or [email protected].