Hear the Maker’s Mark Story at ALTA EDge

January 23, 2025

Legacy Meets Innovation: Maker’s Mark Distiller Rob Samuels to Headline ALTA EDge

Join us at ALTA EDge for a captivating general session, sponsored by the FNF Family of Companies! Rob Samuels, the eighth-generation distiller behind the world-renowned Maker’s Mark bourbon, will take on the main stage to share his extraordinary story of one of the whiskey industry’s most iconic brands.

Samuels will reveal how his family’s multi-generational vision has balanced tradition with innovation, creating a legacy that has stood the test of time. Learn how Maker’s Mark has grown its business without losing its identity, all while embracing modern technology, sustainable practices and an infinite mindset of “purposeful innovation.”

Don’t miss this inspiring session where Rob will highlight:

  • The art of protecting a legacy while embracing progress.
  • The importance of growing your business without sacrificing your core values.
  • How Maker’s Mark acts as a force for good in the community and beyond.

Join us in Louisville, Ky., March 19-21 for ALTA EDge—an event designed to give you the professional advantage you need to thrive. Be sure to catch Samuels’ session and gain insights to help shape your future success.

ALTA EDge
March 19-21, 2025
Louisville, Ky.

Register Today

For more information on sponsorships, email [email protected]. Vendors can order a booth directly here.


Contact ALTA at 202-296-3671 or [email protected].