Bowe Digital Announces New CEO
June 5, 2025
Bowe Digital named long-time team leader Heather Lunsford as its new chief executive officer.
The announcement follows the unexpected passing of founder and owner Wayne Stanley on May 1. While the Bowe Digital team continues to grieve this profound loss, they’re also moving forward with the leadership vision he had begun to set in motion.
Over the past year, Stanley had been steadily transitioning more executive responsibilities to Lunsford, who previously served as chief operating officer. As a trusted colleague and close personal friend, she was already helping lead the company’s operations and long-term strategy. Her move into the role of CEO is a continuation of that planned succession.
“There’s no one who understands our partners, team and mission more deeply,” said Bradley Erb, Bowe Digital’s vice president of growth and partnerships. “Our entire Bowe Digital team believes in her, and we’ve heard from so many of our partners who’ve expressed that as well. Under Heather’s leadership, we remain dedicated to helping clients across the country succeed through strategic storytelling and effective marketing.”
Lunsford joined Bowe Digital in October 2017 as the company’s first official hire. Her rise from agency director to CEO is a testament to her strategic insight, operational excellence and unwavering commitment to the company’s values.
“While I’m still mourning the loss of my friend and mentor, I’m committed to honoring Wayne by continuing the work we started together,” Lunsford said. “He built something special here. Something bold and creative, yet something that always puts people first. My mission is to protect that vision while leading Bowe Digital into its next chapter with clarity, vision and heart.”
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