Proof Launches tool to Combat AI-generated Fraud

October 9, 2025

Proof unveiled a new solution that addresses the problem of falsified content, deepfakes and digital impersonation that artificial intelligence has dramatically exacerbated.

Proof’s Certify is a new product that enables instantly authorized digital signing of any type of content using a verified legal identity. This represents a technological leap from basic e-signatures akin to the EMV chip's transformation of the payment industry, as counterfeit card fraud was eliminated with cryptographically authenticated transactions, according to Proof. Certify introduces a similar paradigm for digital identity. By cryptographically signing all media and data, Certify generates irrefutable digital evidence that cannot be counterfeited by generative AI.

Generative AI is enabling the proliferation of fake documents, images, videos and data at an unprecedented scale, to the point where it’s indistinguishable from reality. While fake media and misinformation have garnered the most attention, the real danger in AI lies in its ability to forge signatures, falsify records, impersonate one's voice on the phone or fake a person’s likeness on video. OpenAI CEO Sam Altman warns that we face an "impending crisis" because "AI has fully defeated many ways financial institutions currently confirm identity" and "society is going to have to change the way it verifies identity."

Proof has reached more than $600 billion in secured digital transactions across mortgage closings, retirement fund withdrawals, insurance claims and estate planning. With Certify, identities are embedded in everything online, creating verifiable records that anyone can instantly trust:

  • Tax returns submitted with certainty in the filer's identity
  • Images and videos with cryptographic proof of the creator
  • Records and documents that organizations can verify are genuine
  • Wire instructions so that treasury departments can trust the information submitted
  • Legal agreements that cannot be forged or disputed as fake

"In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential," said Pat Kinsel, CEO of Proof. "It’s becoming a lot harder to answer ‘was this really you?’ Everything we believe and accept as real needs to rely on verifiable records."

Extending beyond e-signatures, with Certify verifiable records will supplant any digital asset that is accepted by existing legal frameworks—documents, images, video, audio and structured data. This makes it possible to authenticate all forms of media, ensuring provenance and accountability in an era where digital forgeries are proliferating. Organizations can immediately verify the authenticity of any evidence they receive, without requiring users to present their identification every time.

"Certify will help us meet the moment on the fraud threat that has overtaken our industry,” said Aaron Davis, CEO of Florida Agency Network. “We’ll now be able eliminate the risk of AI-powered identity fraud for the more than $2.5 billion in real estate transactions that we manage annually."

Proof is also announcing the availability of the Identity Authorization Network, where consumers can now save their verified biometric identity once and instantly true-sign any media and data across the Proof platform. This digital identity eliminates the need for repeated onboarding and establishes a chain of trust with every authorization, as there’s an inextricable link between an identity and the record it produces.

"AI has created an authenticity crisis that demands a new approach to digital trust," Kinsel added. "Most identity solutions are focused on presentation of your ID, but in order to truly become the identity layer for the internet, we need to ensure that all data that is transmitted and trusted can be watermarked with your identity."


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