How AI and Psychology are Reshaping Sales in the Title Industry

March 26, 2026

One message was clear during a session at ALTA EDge titled “How AI and Psychology are Reshaping Sales in the Title Industry,” that in today’s competitive market, generic sales pitches are no longer enough. Instead, success increasingly depends on a professional’s ability to adapt quickly and authentically to the person on the other side of the table. Read on for expertise from Rich Griffin NTP,  sales growth executive for Westcor Land Title Insurance Co., and Kelly McCarel, vice president of corporate communications and branding for Title Resources Guaranty Co.

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