First American's Loan Processing Division Introduces Mortgage Lead Servicing Solution

March 28, 2006

EDMOND, Okla.,/PRNewswire-FirstCall/ -- First American Fulfillment Solutions, a member of The First American Corporation (NYSE: FAF) family of companies, announced today the release and immediate availability of Mortgage Lead Servicing, a comprehensive lead management, lead qualification and lead servicing solution for the mortgage industry. Mortgage Lead Servicing delivers enhanced point-of-sale capabilities including complete mortgage lead solicitation, customer service management and loan processing solutions.

he newest addition to First American Fulfillment Solutions' menu of services, Mortgage Lead Servicing combines private-labeled call center and lead management capabilities with Dorado Corporation's loan pricing and point-of-sale technology. This complete and sophisticated system incorporates inbound and outbound call campaign support with loan qualification, consultation, application administration and processing-effectively integrating all facets of mortgage processing beginning at the point of sale.

"Mortgage Lead Servicing allows lenders to market and source new loan programs faster, while significantly reducing the cost of acquiring mortgage applications," said Ravi Ramanathan, president of First American Fulfillment Solutions. "This is the answer that many lenders are looking to provide to their loan officers in the current, normalizing real estate market. It provides an alternative approach for cost-effective lead screening, followed with a warm transfer to a loan officer for the actual sale."

Source: First American Fulfillment Solutions

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