Advantage Title Enhances Order-Tracking Platform

May 3, 2012

Advantage Title Inc. and Title365 Inc., providers of title insurance and escrow services, debuted a new release of their Title365.com platform that allows real estate professionals and consumers to track orders from start to finish in real time.

Within Title365.com, customers can open and manage orders online and securely follow order progression from start-to-finish via OrderTrac, which provides updates via email and/or text message.

Title365.com customers can research millions of properties, view and obtain recorded documents, access integrated aerial mapping for visual searching, pull good faith estimates of title and escrow fees, print and share property reports and connect via social media tools.

“Demand for transparency, consumer education, and real-time access are gaining momentum amongst Realtors, financial and mortgage professionals and the consumers they serve,” said Michael Tafoya, CEO of Advantage Title, Inc. and Title365 Inc.

When members sign into their Title365.com account a dashboard appears showing the status of the transaction. They system alerts users to new messages on their main menu. Data, documents and communication are aligned across both client and business contact groups.

Incorporating social utility, users can create new discussions with connected members and comment on posts, which serve as a tool to educate buyers, sellers and borrowers. As well, lenders, real estate agents, mortgage brokers and home-industry experts can personalize their profile.

“We know that having a complete picture of what’s happening makes for more dynamic, interactive communication and speedy transaction closures,” said Peter Richter, co-CIO and SVP of software engineering, Advantage Title, Inc. “The intuitive design behind Title365 highlights our solutions leadership in delivering technology-centric products with real-world benefits that ensure superior value and faster turnaround to our customers.”

Licensed in 33 states, Advantage Title is headquartered in Newport Beach, Calif. The company does business as Title365 in Florida and Title365 Agency of New York in New York. The companies provide title insurance underwritten by First American Title Insurance Co., Old Republic National Title Insurance Co. and Westcor Land Title Insurance Co.


Contact ALTA at 202-296-3671 or communications@alta.org.

North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents. SoftPro is the nation's leading provider of real estate closing and title insurance software. With more than 14,000 customer sites and over 60,000 users nationwide, this award-winning software offers a suite of products designed to increase your volume and revenue by reducing the time it takes to do closings. SoftPro has been recognized by the American Business Awards every year since 2007 - winning awards for Superior Customer Service, Support and Product Development.