Second Airing of Lifetime’s Feature on Title Insurance and the Home Closing Process Airs June 1

May 29, 2012

The second airing of a TV segment produced by the "Designing Spaces" television series on Lifetime to explain to homebuyers the closing process and the importance of purchasing an owner’s title insurance policy will air at 7:30 a.m. Friday, June 1.

You can click here to view the segment, which is titled "Protecting Your Best Investment.”

Since the show is expected to reach over a million potential and current homebuyers, it represents one of the biggest chances we’ve had to make our case to the general public. With continued marketing, we can reach millions more.

We will provide members a link to download the video so you can use it to market the industry. ALTA encourages members to share the link to the segment with your customers to help educate them on the importance of title insurance. One suggestion is to play it in your office or to encourage your real estate clients to play it in their office. Another suggestion is to include a link to the segment in your email. Here’s an example:

  • Lifetime Television did a great job of explaining the closing process. Click here to watch the video.
Please let us know how you think the video can be used to promote our great industry. Email your suggestions to Jeremy Yohe, ALTA’s director of communications. We also want your feedback on the segment, so send your comments as well.

We encourage you to post comments about the segment to ALTA’s Facebook page. And if you decide to comment via Twitter, use the hashtag #lifetitle.

Click here to read more about the segment.


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.