Social Media Pro-Tip: Conduct a Yearly Social Audit

April 6, 2017

Are you devoting too much time and too many resources to Facebook? Are you engaging enough with your Twitter followers? Are your LinkedIn connections providing enough new leads? These are all questions that you should include in a yearly social audit. Review all of your social media channels yearly to determine which are communicating your message most effectively and which social channels are generating the most engagement from your audience. Don’t be afraid to cut off your Twitter account or start a new conversation with your Facebook audience. With limited time and resources, it’s important to ensure your efforts go to the most engaged and influential audience.

If you need help developing a social media audit, or have any questions, please email us at social@alta.org.


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro is the nation's leading provider of real estate closing and title insurance software. With more than 14,000 customer sites and over 60,000 users nationwide, this award-winning software offers a suite of products designed to increase your volume and revenue by reducing the time it takes to do closings. SoftPro has been recognized by the American Business Awards every year since 2007 - winning awards for Superior Customer Service, Support and Product Development. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.