Use These Marketing Tools to Promote Your Company During National Homeownership Month

May 16, 2019

ALTA has provided several resources to help ALTA members educate consumers about the benefits of title insurance and raise awareness about wire transfer fraud during June's National Homeownership Month.

The resources are available here. These resources are the most popular items available through ALTA’s Homeowner Outreach Program. Here’s a summary of the resources:

  • 7 Reasons Why Every Homebuyer Needs Owner's Title Insurance (Marketing Flyer): You can use this Marketing Flyer to help consumers understand the importance of why they should purchase Owner's Title Insurance and help them buy their home with more confidence.
  • A Guide for Homebuyers (Marketing Flyer): This one-page document breaks down key terms in the title transaction to help the consumer understand, what it is, why it matters, and how they benefit.
  • Our Industry Explained (PDF): This PDF document will help you succinctly explain to industry peers and consumers what title agents do, including answers to some of the most frequently asked questions.
  • Closing Time: 6 Steps Every Homebuyer Should Expect (Word document): ALTA members to use on social media to help explain the benefits of title insurance. You can break this into a series of blog posts over six days or even longer.
  • Facebook Ad - Whatever You Call Home (PDF): Reach consumers and your customers through your social media channels. Social media advertising is inexpensive and allows you to target consumers in your area to maximize your ad spend.
  • Homebuyer Checklist (PowerPoint Presentation): This 13-slide presentation walks through the 10 steps to purchasing a home. This can be used when presenting to consumers to help explain the process of purchasing a home.
  • 5 Reasons You Need Title Insurance (Video): This video can be embedded on your website, YouTube channel or posted on social media. We also give you the ability to download the file and edit for your own use.
  • Wire Transfer Fraud (Rack Card): Use this rack card to help your customers warn about the dangers of wire transfer fraud.

Contact ALTA at 202-296-3671 or