What Is Your Purple Cow?

May 12, 2020

Title companies often find it difficult to differentiate themselves based on policies and coverage in a highly regulated industry. One area where you can stand out is at the closing table. New technologies give companies—whether they are large or small—an arsenal of cool tools to help keep customers informed about the transaction and to make completing deals easier. Title and settlement professionals can control the conversation by creating a closing process that attracts real estate agents and is unforgettable for consumers and staying in touch during post-closing to remain top of mind for future referrals and deals.

Please Log In to View

Contact ALTA at 202-296-3671 or communications@alta.org.