Alanna Digitizes Data Collection Phase of Title Transaction

March 31, 2022

Alanna now has the ability to digitally process forms in the data gathering phase of a title insurance transaction.

Using Alanna Forms Processing, a title agency can now send customers a link to an online form via SMS text or email. Once completed by the customer, the form is reviewed for data conflicts or errors against any previously collected data. After approval, the data is digitally populated into the title agency’s production platform, without the need for manual input.

Alanna Forms Processing helps eliminate the need to gather consumer data by phone, email, fax or other means, then manually keying that information into the company’s operational system.

Alanna also provides conversational AI technology that engages in conversations with clients via SMS text or web chat in 54 different languages. The technology can also be used for interactive marketing and customer service functions.

“We see title agents prioritizing the digitization of as many of their manual processes as possible, and the current means for many title agents to gather and review data is cumbersome and prone to error,” said Hoyt Mann, co-founder and president of “With this new ability, Alanna can further help title agents to refocus their employees away from tedious and straightforward processes and toward more complex tasks.”

Contact ALTA at 202-296-3671 or