First American Unveils Digital Platform for Title Agents

August 25, 2022

First American Title Insurance Co. launched a digital platform that combines automation and marketing tools, allowing the underwriter’s policy-issuing title agents to offer valuable products and services directly to their customers via any computer or mobile device. In a transitioning market, title agents are looking for easy-to-implement, cost-effective digital platforms and tools that increase efficiency, strengthen customer engagement and enhance the real estate transaction experience.

"Our PRISM platform is another example of First American’s leadership of the digital transformation of title and settlement,” said Kevin Wall, president of First American Title’s Agent and Lender Group. “By leveraging innovative digital technology and the company’s industry-leading public records data, the PRISM platform delivers a more efficient, more convenient real estate transaction experience for our title agents and the lenders, real estate agents, buyers and sellers they serve.”

The PRISM platform automates the personalized quote delivery and title ordering process, eliminating the need for lenders or real estate agents to call their title agent for a quote for title and settlement fees or to order title. Through the PRISM platform, real estate agents can access co-branded or white-labelled seller net sheets, buyer estimates, refinance quotes, marketing materials and property reports, where permitted, that highlight the title agent’s role, helping both the real estate agent and title agent establish relationships with home buyers and sellers earlier in the real estate transaction. According to First American, this can ultimately help the title agent secure more title orders.

“PRISM provides a branded digital platform that helps engage and support my lender and real estate agent customers as well as home buyers and sellers,” said Chris Medina, director of sales at Navi Title Agency. “My customers can easily order and edit fee quotes on the fly 24/7, helping my people spend more time on the closings they have in their queue.”

The PRISM platform also connects title agents to the following services available only from First American Title:

  • Customizable marketing materials through Agent Print Pro
  • Property data, including transaction history and current owner information
  • Policy rates and endorsement fees, local recording fees, and transfer taxes through First American’s Comprehensive Calculator.

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