Social Media Tip: Use HOP to Train Real Estate Agents, Lenders

March 30, 2017

We live in a complex, media-saturated world. Every day we face new competition, new regulations and increasing technology threats.

Increase your business with the power of the Homebuyer Outreach Program (HOP) by using new tools to educate your real estate agents and mortgage lenders. Social media content, digital media advertisements and blog posts are among the items available to members. 

Use the HOP tools to communicate the benefits of owner’s title insurance to homebuyers in a clear, optimistic and concise manner. You can even customize the Homebuyer Guide for your business and market to better target your real estate agents and lenders.

Click here to access the Homebuyer Outreach Program. Click here to access ALTAprints to customize, download or print marketing and educational material. 


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro is the nation's leading provider of real estate closing and title insurance software. With more than 14,000 customer sites and over 60,000 users nationwide, this award-winning software offers a suite of products designed to increase your volume and revenue by reducing the time it takes to do closings. SoftPro has been recognized by the American Business Awards every year since 2007 - winning awards for Superior Customer Service, Support and Product Development. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.