Learn the Keys to Successful Marketing at ALTA’s Consumer Marketing Workshop

April 20, 2022

Inflation, rising mortgage rates and continued housing supply constraints are all putting downward pressure on the housing market. But you still need to bring in the same amount of business. Fortunately, ALTA’s Homeowner Outreach Program (HOP) is back with its first in-person Consumer Marketing Workshop in two years to help you keep business coming in the door. The content provided in this full-day training, sponsored by Qualia, will re-invigorate your marketing and help you gain a competitive advantage.

The Consumer Marketing Workshop will equip you with the tools you need to coach others on how to explain the benefits of title insurance to consumers. Just think: If you could easily teach your employees as well as your Realtor and lender partners to understand how title insurance works and why it’s important, you would have a whole new team of people talking title!

In just one day, the workshop will help you:

  • Position your company in a digital world and reach new customers
  • Effectively engage and inform your employees as well as Realtor and lender customers
  • Captivate your audience from beginning to end
  • Stay within the law
  • Learn the ins and outs of HOP and why the program was developed
  • Discover tips and tricks during a 60-minute HOP presentation

Once the workshop is completed, attendees are entitled to the following perks:

  • 10% discount to ALTA major meetings
  • Opportunity to speak at industry events
  • Listed on ALTA website as an official ALTA-trained HOP Leader
  • HOP Leader lapel pin
  • Certificate of leadership

Additionally, the Consumer Marketing Workshop teaches you how to utilize the marketing materials ALTA provides to help you gain new customers and grow your market share. And who doesn’t want more clients?

ALTA’s Consumer Marketing Workshop - Powered by Qualia
June 8, 2022
Renaissance Nashville Hotel


Contact ALTA at 202-296-3671 or communications@alta.org.